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Spirit airlines ads lost at sea

Posted by Steve Buchholz on February 4, 2009

Forgive the unfortunate turn of phrase in the headline. It’s been a long day.

I saw a story on Bill O’Reilly’s show tonight about a new commercial by Spirit Airlines. O’Reilly called the spot inappropriate, but I’m not so sure. The ad shows a guy talking to a friend on his cell phone as an older woman leans into the shot. When the guy hangs up, the woman says, “Was that my son?” The guy responds, “He doesn’t know about us.” The spot then says something like, “Think that’s crazy? How about $39 fares.”

Regardless of the content, I wanted to see the ad again so I could quote it accurately and analyze it a bit more. Unfortunately, I couldn’t find it at the¬†Spirit Air site or YouTube. What’s the deal with that? If you are creating allegedly edgy¬†commercials, how do you not make them easy to find?

One company does that very well. I’ll write about them tomorrow.

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One Response to “Spirit airlines ads lost at sea”

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