trying not to market
Posted by Steve Buchholz on March 6, 2009
Do you know how hard it is for a marketing guy to be completely altruistic?
So hard it hurts.
But I’m learning to do it. My employer, Western Dakota Tech, can play
an important role in helping those who has lost their jobs find the education and training they need for new, better careers. However, I also believe (strongly) we need to serve our community in any way possible during these difficult times.
To do that, we hosted an event called Now What a few weeks ago, and we’re having another March 26. We invited the Department of Labor, Department of Social Services, Credit Counseling Services, Career Learning Center, and Veterans Upward Bound to campus to talk to folks about strategies for getting through the troubles ahead.
We had a nice turnout. Some folks had lost their jobs that day. One attendee recently lost her job and her husband. The organizations spent a couple hours talking with people and answering questions. I think we actually helped people. That was awesome.
Still, the urge to promote WDT and our programs continuously bubbled to the surface. It still does as we plan the next event. I’m fighting the urge because I just want to do the right thing. I think I’ll win.
We do, of course, have a table at the event, and our admissions specialists are available to answer any and all questions. We just don’t view the event as a sales opportunity. We’re just trying to help people find the services they need.
Still, it hurts.