unboxed marketing

group therapy for marketers and business owners

adjusting your story

Posted by Steve Buchholz on March 25, 2009

are you telling stories your customers want to hear?

are you telling stories your customers want to hear?

Great stuff from the Tom Peters blog about doing business during uncertain economic times. Here’s a link to Part 4 of 2009 Recalibration, but I recommend reading the entire piece.

The author is right on with his insights. Things are different now. People are afraid. Their purchasing habits have changed, and I think attitudes are changing as well. This attitudinal adjustment will continue, I think, for some time, especially if the recession drags on for some time.

Businesses need to rethink marketing strategies now to match the new realities.

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