unboxed marketing

group therapy for marketers and business owners

must read interview: chris brogan

Posted by Steve Buchholz on April 2, 2009

in a tom peters interview, chris brogan shows the power of social media

in a tom peters interview, chris brogan shows the power of social media

tompeters! has an excellent interview with Chris Brogan posted. Brogan really knows his stuff, and he’s a must-follow for anyone interested in social media/new media stuff.

Read the interview, and remember this passage if nothing else:

To me, they are every bit as impactful as the telephone was over a hundred years ago and as email was 25 years ago. These are the new forms of presence. We’re not relegated to voice, as with a telephone. We’re not relegated to text on the page, as with email. We can now add video. We can now add all kinds of different media in different formats and interactive styles.

That’s the power marketers need to harness. That’s what will allow us to reach the right people with the right information at the right time.

Marketing is dead. Long live marketing.

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