unboxed marketing

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viral before it was cool

Posted by Steve Buchholz on April 6, 2009

george creel was creating viral campaigns before the phrase existed

george creel was creating viral campaigns before the phrase existed

George Creel created a successful viral campaign decades before viral described anything desirable.

Creel was the architect of the campaign that built American support to enter World War I. Using a coordinated set of strategies that would make any viral marketer proud, Creel convinced a critical mass of Americans that war the right and honorable choice.

Creel’s story is the subject of Alan Axelrod’s new book: Selling the Great War: The Making of American Propaganda. It’s great stuff that’s worth reading.

You can find an interview with the author at reason.com.

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