u.s. navy hits its mark
Posted by Steve Buchholz on April 14, 2009
In my newspaper reporting days, I interviewed members of the Thunderbirds, the U.S. Air Force stunt-flying team. The Thunderbirds put on an incredible show, and they are a powerful recruting tool for the Air Force.
However, the excitement they create is nothing compared to the show the U.S. Navy put on Sunday. According to news reports, three Navy seals sniped the three pirates holding a U.S. merchant marine hostage off the coast of Somalia.
The seals didn’t just toll out of bed and shoot the bad guys from a Navy ship as the pirates tried to hide aboard a bopping vessel. The seals parachuted into the ocean–at night–and were scooped from the sea before accomplishing their mission.
Talk about a recruiting tool. This is spy novel stuff that effectively sells the Navy to potential recruits.
There’s a lesson here for marketers, of course. Be awesome. Do something memorable.