unboxed marketing

group therapy for marketers and business owners

you the product: unboxed self-promotion

Posted by Steve Buchholz on April 17, 2009

pasha stocking isn't content to search for work the same way as everyone else

pasha stocking isn't content to search for work the same way as everyone else

Need a marketer? Try Pasha Stocking.

Pasha is unemployed and looking. But she wasn’t content to job search like the six million other Americans out of work. Pasha’s different.

The Middletown, CT, woman created the Hire Pasha! website and rented a billboard in Bridgeport, CT. Her simple website, which includes Pasha’s resume, testimonials, skills description, and other helpful tidbits.

More than 50,000 people have visited the site, most driven there after seeing the Hire Pasha billboard, located along I-95, one of the busiest roads on the East Coast.

Pasha’s also hit the news. A Google News search turns up 170 results from a wide range of outlets. Large and small papers have picked up her story, and she’s even been covered by foreign-language press

She made an appearance on Fox & Friends Thursday morning and said the strategy has worked. She is considering several job offers and continues to accept others.

You have to love what Pasha’s done. One person with a $2,500 budget has made a whole bunch of people talk. All she needed was a cool idea and the courage to carry it out.

Pasha stands out. Do you?

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