President Barack Obama has found another way to communicate directly with the people and sidesteep what has become an increasingly irrelevant mass media.
Obama will answer citizen-submitted questions beginning at 11:30 a.m. Eastern Time today. You have until 9:30 a.m. to submit questions at the White House website. as of this morning, nearly 80,000 questions have been submitted. In a neat twist, you can vote on your favorite questions and the ones you want the President to answer.
This isn’t Obama’s first attempt to reach around the media. Obama updated his Twitter page this week for the first time since the inauguration, and he appeared on the Jay Leno Show last week.
All these strategies are very New Rules. It’s always better to communicate directly with your audience, whether it’s the American people or the customers of your dry-cleaning business.
It’s not that TV news and newspapers are bad. It’s just a better option to communicate with people without the news media filter that can dilute, alter, or truncate what you want to say. Instead, use the incredible array of available technologies to talk to your customers.
Make sense? What do you think? Is the President on the right track with his communication strategy?