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Archive for the ‘You the Product’ Category

you the product: how not to be hired

Posted by Steve Buchholz on April 19, 2009

you need to nail the interview to land a job in this market. a new website shows you how.

you need to nail the interview to land a job in this market. a new website shows you how.

With more than six million people looking for work right now, employers can choose the best and brightest. Want to be chosen? You must kill the interview.

Here are 22 tips for doing just that, and a bunch of videos that show you what not to do.

Read and watch. It’s worth a few minutes.

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you the product: unboxed self-promotion

Posted by Steve Buchholz on April 17, 2009

pasha stocking isn't content to search for work the same way as everyone else

pasha stocking isn't content to search for work the same way as everyone else

Need a marketer? Try Pasha Stocking.

Pasha is unemployed and looking. But she wasn’t content to job search like the six million other Americans out of work. Pasha’s different.

The Middletown, CT, woman created the Hire Pasha! website and rented a billboard in Bridgeport, CT. Her simple website, which includes Pasha’s resume, testimonials, skills description, and other helpful tidbits.

More than 50,000 people have visited the site, most driven there after seeing the Hire Pasha billboard, located along I-95, one of the busiest roads on the East Coast.

Pasha’s also hit the news. A Google News search turns up 170 results from a wide range of outlets. Large and small papers have picked up her story, and she’s even been covered by foreign-language press

She made an appearance on Fox & Friends Thursday morning and said the strategy has worked. She is considering several job offers and continues to accept others.

You have to love what Pasha’s done. One person with a $2,500 budget has made a whole bunch of people talk. All she needed was a cool idea and the courage to carry it out.

Pasha stands out. Do you?

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you the product: did you know

Posted by Steve Buchholz on March 31, 2009

If you watch this video and still don’t think you need to work on You the Product, it might be too late.

Other You the Product posts:

You the Product: Where the Jobs Are

You the Product: Bloggerific Advice

You the Product: What’s Your Plan B

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you the product: where the jobs are

Posted by Steve Buchholz on March 22, 2009

CNBC hosted what the channel called a town hall meeting called Where the Jobs Are. Great stuff.

it's never too soon to start working on you the product

it's never too soon to start working on you the product

The three panelists included Jeff Taylor, founder of Monster.com and CEO of EONS.com. The panel offered job search and self-improvement advice to those who have lost jobs or expect to join that rapidly growing group.

The show matched nicely with some of the You the Product thoughts this blog has written about in recent days. I don’t think you can be too worried about your job situation. No matter how safe you think you are, you need to think about the future and what you’ll do if your company closes or they dump you (or me) in the name of the economy.

It’s time to work on You the Product.

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bloggerific advice

Posted by Steve Buchholz on March 17, 2009

Darren Rowse over at ProBlogger posted some excellent advice yesterday for new and aspiring bloggers.

there's nothing more important to work on than You the Product

there's nothing more important to work on than You the Product

As Darren and many others have proven, blogging can be an effective way to improving You the Product. Darren has turned blogging into a fulltime job by making ProBlogger one of the most popular blogs on the planet. He’s even written a book about his journey. You can do the same.

Blogging is a fun way to share your exertise, wherever that lies. Model airplanes, liberal politics, the oil industry, working from home–anyone with something valuable to say can carve out and own a blogging niche.

Blogging also can help you help you professionally. It allows you to explore and increase your understanding of important ideas. It also can show potential employers you are an active, interested member of a professional community.

All that said, blogging isn’t easy. It takes thought, time, and dedication. Most importantly, you need to deliver something of value to your audience.

If you want to start your own journey, I’ll add one piece of advice to Darren’s list: blog your passion.

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what’s your plan b

Posted by Steve Buchholz on March 14, 2009

we all need to create a plan b when plan a is still working

we all need to create a plan b when plan a is still working

I think we all have a similar Plan A: Do something we enjoy, make a living, and provide for our families.

It’s unfortunate that the first part of that plan doesn’t usually work out, and I admire people who perform jobs they don’t like to fulfill the latter (and more important) two parts of the plan.

As we are seeing right now, Plan A is crumbling below our collective feet. Thousands of folks are losing their jobs across the country, and who know when the recession will bottom out. During the past few weeks, I’ve talked to a bunch of people who have lost their livelihoods. Many of them are now lost themselves, unsure what’s next after 15, 20, or 35 years at the same job.

Many of these good people don’t have a Plan B and they are scrambling to put one together. For some, the new plan might be retraining for a skilled job such as plumbing. For others, it might mean pursuing a master’s or doctoral degree or a teaching certification. For others, it might mean tapping into their passion for yard sales and opening an Ebay store.

All of those choices are noble. However, I think when we wait for a crisis to create action, it’s much less likely we’ll end up doing something we truly enjoy. Instead, we do what we can to pay the bills and keep our chins above the waves.

Instead of waiting, create your Plan B while Plan A is in effect. Can you take night plumbing classes now and work plumbing jobs on the side? Can you earn that degree online, studying after the kids go to sleep? How about starting a small Ebay store now, learning what sells and what doesn’t so you’re ready to roll if you actually need to make a living at it?

So, what does this have to do with marketing? Everything. It’s about You, the Product. We can’t rely on our employers to keep up employed, to keep us providing for our family. It’s up to us to create markets for ourselves so we’re prepared when things fall apart.

None of this is easy. But it’s better than the alternative.

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