we all need to create a plan b when plan a is still working
I think we all have a similar Plan A: Do something we enjoy, make a living, and provide for our families.
It’s unfortunate that the first part of that plan doesn’t usually work out, and I admire people who perform jobs they don’t like to fulfill the latter (and more important) two parts of the plan.
As we are seeing right now, Plan A is crumbling below our collective feet. Thousands of folks are losing their jobs across the country, and who know when the recession will bottom out. During the past few weeks, I’ve talked to a bunch of people who have lost their livelihoods. Many of them are now lost themselves, unsure what’s next after 15, 20, or 35 years at the same job.
Many of these good people don’t have a Plan B and they are scrambling to put one together. For some, the new plan might be retraining for a skilled job such as plumbing. For others, it might mean pursuing a master’s or doctoral degree or a teaching certification. For others, it might mean tapping into their passion for yard sales and opening an Ebay store.
All of those choices are noble. However, I think when we wait for a crisis to create action, it’s much less likely we’ll end up doing something we truly enjoy. Instead, we do what we can to pay the bills and keep our chins above the waves.
Instead of waiting, create your Plan B while Plan A is in effect. Can you take night plumbing classes now and work plumbing jobs on the side? Can you earn that degree online, studying after the kids go to sleep? How about starting a small Ebay store now, learning what sells and what doesn’t so you’re ready to roll if you actually need to make a living at it?
So, what does this have to do with marketing? Everything. It’s about You, the Product. We can’t rely on our employers to keep up employed, to keep us providing for our family. It’s up to us to create markets for ourselves so we’re prepared when things fall apart.
None of this is easy. But it’s better than the alternative.