unboxed marketing

group therapy for marketers and business owners

Posts Tagged ‘sales’

easter marketing surprise

Posted by Steve Buchholz on April 15, 2009

fountain springs community church gets marketing and can teach all business owners a lesson or three

fountain springs community church gets marketing and can teach all business owners a lesson or three

 

 

Here’s a marketing lesson from a church that gets it.

My bride and our son went to Fountain Springs Community Church for an Easter egg hunt the day before the holiday. They arrived and signed in around 10:15 a.m., battled the giggling torrent of other egg hunters for treat-filled plastic treasures, and ate a lot of candy. In other words, it was a great day.

At 2:46 p.m. the SAME DAY, we received the following email:

Friends –
Thank you so much for making the 1st Annual Easter Egg Hunt at Fountain Springs Community Church SO MUCH FUN!
We had a blast meeting you and your kiddos and are so thankful that you were able to be a part of our special event!

We want to invite you to spend Easter Sunday with us too.

If you don’t already have a church you regularly attend – we have worship gatherings tomorrow at 8:00am, 9:30am, and 11:00am.

Mr. Bradley (aka “the Bunny”) and Miss Kasey will be there to help lead Kids’ Rock for the kids, we’ll have fresh Starbucks coffee waiting for you in the lobby, and we would love to share the amazing Easter story with you during our service times.

So – thanks for joining us today and come on over! We’d love to see you again tomorrow morning!

 

Business owners should be impressed by the quick turnaround on a good lead. How long does it take you to respond to a potential customer who leaves her contact information? I’ll bet it’s more than 4 1/2 hours.

We also should congratulate the church for the email itself. It won’t turn off non-Christians since it’s not preachy, and it won’t alienate members of other churches because it isn’t trying to pull anyone out of one pew and into another. The email is just a nice note that opens the door to a relationship. Awesome.

So what’s the lesson for marketers? First, do things to bring potential customers to your business. This church held a free Easter egg hunt open to anyone from the community. Just as important, there weren’t any covert salesmen lurking in the hallways. What kind of non-sales event can you have at your business? 

Second, don’t sell from a position of desperation. Customers know it when you’re trying too hard, and it comes across as odd. People are sick of being sold to, anyway. They would much rather create a meaningful relationship with you and your business. Can you do that with your customers?

Advertisements

Posted in marketing | Tagged: , , , , | Leave a Comment »

infective enthusiasm

Posted by Steve Buchholz on February 14, 2009

I met a walking marketing lesson today. Mark Nelsen owns Maximum Promotions , a banner and flag company based in Sioux Falls, SD. My college has done a tony bit of business with Mark’s company, but I never met him before today.

unboxed marketing blog gives its on target award to mark nelsen and his company, maximum promotions.

The unboxed marketing blog gives its On Target award to Mark Nelsen and his company, Maximum Promotions.

Promotions

Mark’s enthusiasm for his business is evident the second you meet him. He believes in his product (for good reason-the quality is excellent), he’s honest about it, and he’s willing to help solve problems. Most impressive, he’s the owner, and he was willing to meet with a customer that has spent very little money with his company. Customers like it when a CEO isn’t holed up in the corporate fort surrounded by minions whose job it is to keep customers away from the top dog. Instead, Mark’s out selling and promoting and showing why Maximum Promotions is the best vendor for banners and flags. You gotta like that.  

Mark’s also an entrepreneurial evangelist who believes business owners can help fix the nation’s ailing economy. His enthusiasm for running a business–especially running a business in South Dakota–is motivational and makes you want to run out and start selling something.

Mark wrote a book about his entrepreneurial story. I’m planning to read Family Business this weekend, and I’ll let you know how it is. Mark’s blogging, too. His writing mixes business and family, and while it’s young and there isn’t a lot to read yet, Mark delivers some great insights into running a business.   

When you meet guys like Mark, you understand why some businesses succeed and others don’t.

Posted in marketing | Tagged: , , , | 1 Comment »